Chronicled Beauty

One girl's journey through the makeup industry

First Impression – tarte Amazonian Clay full coverage 12-hour Foundation February 17, 2013

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This foundation can be found at Sephora for $38 online.  Unfortunately, at Sephora and tarte’s website there are only 8 shades to choose from.  But I chose the shade “light” and I found that it matched perfectly.  I’m always excited to try a full-coverage foundation and one that says it stays in place for 12-hours, well, that’s my kind of foundation!

Here are tarte’s claims about this foundation:

“Whether oily, dry or combination, “skin-smart” Amazonian clay will intuitively adjust to meet and address your skin concerns for makeup that wears better, longer, and truer. This revolutionary foundation reduces the appearance of pores, discolorations, and imperfections and ensures a perfectly flawless complexion every time.”

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Here is a swatch of the foundation in the shade light

Right off the bat, as you can tell from this swatch, it does completely cover any imperfections and discoloration.  You can see the bluish color of my veins on my hand right above the blended out swatch and they completely disappear when the foundation is blended out.  The texture is silky, almost mousse-like, which I love – almost a cream, almost a liquid.

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I apologize for the harsh lighting, still working on the settings for my new camera! Nonetheless, this is my bare skin with only moisturizer and eye cream.

I did not apply any sort of primer, as I want to see how well the foundation would last throughout the day and also a primer would help even the texture of my skin, so I wanted to see how tarte’s claims held up!

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Here the foundation is applied with just one layer all over and applied additionally to any problem areas, such as hyper-pigmentation or current blemishes.

As seen in this picture, the foundation is full coverage and it really does blend into the skin beautifully.  My dark circles, unfortunately, had to be hidden by my holy-grail of concealers, Amazing Cosmetics – Amazing Concealer (which, if you’re like me, don’t sleep well, have a toddler and your dark circles haunt your dreams, check it out!!)

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Here, the foundation has been on for 12 hours.

Hopefully, you can tell the foundation still looks just as good as it did when first applied.  It did settle into my smile lines and creases under my eyes but that’s typical for my skin and any foundation.  

Overall, I do LOVE this foundation.  I think it’s mousse-y texture is a dream to apply and it blends so well.  I did find that my nose got a little flaky through the day, as I was using tissues to get my sickyness out!  Other than that I think it’s great.  It seemed to work well with my dry areas around the perimeter of my face and as well with my oily t-zone.  I think this foundation would work great on all skin-types as it really does adjust to work for any problem areas.

The only negative I could see is the shade-range.  I hope since this foundation has had such great reviews in the past that they’ll bring out a better color range for those who are very fair or darker skin tones.

I give this foundation a B+.

You can find this foundation at http://www.sephora.com/amazonian-clay-12-hour-full-coverage-foundation-spf-15-P302918?skuId=1393396 or on tarte’s website at http://tartecosmetics.com/tarte-item-Amazonian-clay-12-hour-full-coverage-foundation

If you have any products you want reviewed, or a First Impression on, please leave comments below!

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